According to Zalaando’s first quarter of 20122, the sales of this online fashion retailer decreased by 1.5%, and the first quarter was 2.2 billion euros. And the company is out of loss. According to the financial situation, the profit of ZALANDO in the first quarter was 51.8 million euros.
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Zalaando invested more funds in advertising and logistics in the first quarter, and due to the problem of global supply chain interruptions, the performance cost of each order increased by about 10%over the previous year. In view of the Ukrainian war, inflation and high energy prices bring financial pressure on consumers, consumers’ purchasing power has declined. Faced with the current challenge, the extraordinary performance of the same quarter in the same quarter of the previous year will not repeat itself: In the first quarter of 2021, Zalaando achieved a profit of 93.3 million euros, an increase of 46.8%.
In order to provide faster delivery time, the company has also invested in its own logistics network, including building a new logistics center in Frankfurt (Germany), Big Geosh (Poland) and Paris (France). Zalaando said that the performance forecast of the fiscal year will be reduced, and the total sales volume of goods is expected to increase by 16% to 23%, and the income will increase by 12% to 19%.
Post time: May-07-2022