Over the years, ZARA has been avoiding other brands’ allegations of plagiarism in ZARA, but the script and protagonist of the story have changed: Shein is now accused of plagiarizing ZARA under the Inditex Group. Tiktok seems to be the battlefield of fast fashion giant Zara and ultra -fast fashion giants Shein. Both fashion giants have accounts on Tiktok, with 4 million (Shein) and 1.3 million (ZARA) fans.
There is no doubt that SHEIN, the most popular consumer in the Z era, is more popular on Tiktok. Shein has always regarded TIKTOK as an important battlefield for small online celebrities. Shein has a community and community and a community and a young man on major social platforms. Thousands of micro -net red released SHEIN -related products.
But the real war actually exists in the video label. Under #Dupeszarashein and #Zaravsshein video labels, dozens of content creators are dedicated to showing similar products of these two fashion giants. These two labels have a great influence on TIKTOK, with 85.1 million and up to 26.2 billion views. These content creators will also announce the price of the clothes in the two stores when comparing the same clothes. Because the price of Shein is lower than that of ZARA, many Tiktok users will turn to order after watching the video. Shein is here at this height. It has found its strong competitive advantage in a digital environment.
Post time: May-06-2022